E-Commerce Market Size and Trends
The increase and penetration of online use in the US increases the
potential market size for
E-Commerce on an annual basis. A large share of
the expected growth in Internet commerce can be attributed to the increase
in the online population:
- U.S. online population estimated to increase nearly 50%, from 141.5
million in 2001 to 210.8 million by 2006 (CAGR of 8.2%). (see Figure 2 below)
[1]
- U.S. online retail sales will grow from $47.8 billion in 2002 to
an estimated $130.3 billion in 2006 (see Figure 1 below).
[2]
- There are 2.3 million small companies in the U.S.; with 16% of these
in the retail trade and 60% of all small companies have an online
presence – potential market size for our service is upwards of 200,000
companies. [3]
- Annual spending per buyer will increase from $457 in 2001 to $784
in 2006.
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Figure 1: U.S. Online Retail Sales
Note: Excludes sales of travel products, automobiles, and prescription
drugs.
Source: Jupiter Internet Shopping Model, 05/01
(http://www.jmm.com/xp/jmm/press/industryProjections.xml) (US only)
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Figure 2: U.S. Online Users
Source: Jupiter Internet Population Model, 10/01
(http://www.jmm.com/xp/jmm/press/industryProjections.xml)
(US only)
© 2002 Jupiter Media Metrix, Inc.
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[1] “Market Forecast Report,” Jupiter
Media Matrix, January 2002, p. 6.
[3] “The Changing Market Economy: Vertical
Industry & Demographic Profile of the Small Business Market” Cahners
In-Stat, July 2002
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