We all have seen that “Build it and they will come”
policy does not work on the Internet. A great product
or service coupled with a focused marketing plan and
world-class customer service is the key to success
on the Internet.
If you are just considering jump-starting your marketing
program, then this plan should focus on profile building
and traffic generating activities. The fundamental
goal should be to increase your website’s awareness
in the online community.
| Step
1: SET OBJECTIVES |
|
-The tangible goals this analysis and online
marketing program is intended to realize.
-To raise awareness of your website
within the online community by:
|
| Step
2: MARKETING STRATEGIES |
| The
considered approaches you should take with your
marketing activities. |
| SEARCH
ENGINE OPTIMIZATION - offers
long-term site traffic |
Why is Search engine optimization
important?
Over 80% of Web users find what they are looking
for by visiting the top search engines. Positioning
is vital if you want to increase traffic to your site.
The top 30 search results get over 90% of the traffic.
A few good positions can drive thousands, even hundreds
of thousands, of quality visitor traffic to your website
every day.
OUR SERVICES
- Improving your search engine rankings. By researching
and developing a list of 30 optimal keywords, which
concentrate on bringing targeted traffic to your
site.
- Utilizing software that extracts keyword and key
phrase search inquiries throughout the World Wide
Web.
- You should optimize your home page, raising the
relevancy of your site. You should then create
and install optimized meta-tags and hand register
your site with the top 20 search engines.
- Additionally, in order to further immerse your
site throughout the Internet, you should also consider
registering your site with over 250 specialized
search engines, indexes and Yellow Pages.
- A positioning report should be generated to track
search engine placements
GoECart also offers unique online marketing services
to help you succeed!
Our
Promise and Guarantee to YOU:
We stand by our commitment to your website success.
If your site is not listed in the top 30 search results
fewer than 3 different keywords we will continue to
work for you until we obtain success… our success
begins with yours!
Optimization Program
(one time submission)
The secret behind the successful transformation of
your Web site is simple: we do all the work for you.
Just provide the keyword phrases and we'll do the
rest. Using the latest proprietary methodology, our
specialists will optimize your web site. Then we will
submit your site with approximately 800 search engines
and indexes on the Internet.
We will significantly increase your chances of being
well-positioned by Internet search engines such as
AltaVista,
CNET (search.com), AOL Search, HotBot, Excite, WebCrawler, WhatUSeek, Lycos, Google, *Yahoo, Fast, All
the Web, Iwon,
About, *Looksmart, MSN, Netscape, Overture, Open Directory, Northern Light, Espotting.com in the United
Kingdom and the United States, Goo
in Japan, radarUOL in Brazil, Anzwers in Australia, MobilCom in Germany,
Chello
in Europe and Starmedia in Latin America
Optimization
Plus Program (monthly maintenance program)
With this service you will receive all of the great
benefits of our premier optimization service, our
new monthly ReciproLink™ Updates, monthly
Web Site Monitoring, monthly Web Site Optimization
Maintenance, monthly Search Engine Position Reporting
and a money-back guarantee.> >You will have total
confidence in your web site maintaining its position
in the search engines. As long as your Optimization
Plus account is active, your web site will continue
to be found under your major keywords, in the top
thirty in at least three of the major search engines.
We will significantly increase your chances of being
well-positioned by Internet search engines such as
AltaVista,
CNET (search.com), AOL Search, HotBot, Excite, WebCrawler, WhatUSeek, Lycos, Google, *Yahoo, Direct Hit, Fast, All
the Web, Iwon,
About, *Looksmart, MSN, Netscape, Overture, Open Directory, Northern Light, Espotting.com in the United
Kingdom and the United States, Goo
in Japan, radarUOL in Brazil, Anzwers in Australia, MobilCom in Germany,
Chello
in Europe and Starmedia in Latin America.
| DIRECTORY
SUBMISSION -
offers immediate
site traffic |
We will manually submit your site to the directories
Yahoo!, LookSmart, and Open Directory (dmoz.org).
With a large number of all online searches starting
at Yahoo, a proper listing there can make your business
profitable overnight!
Additionally, these directories play an integral
role in enhancing search engine listings. Premium
placement within search directories enhances the probability
of multiple search engine listing. (Many search engines
pull search listings from the above directories) Business
Express Purpose
Directories established Business Express as part
of a suite of services created to serve small business
needs. The program ensures that your site will be
viewed and evaluated in a timely manner. Your payment
and participation guarantees that within seven days
your site will be reviewed and considered for inclusion
within the directories. Please keep in mind that payment
does not automatically guarantee inclusion in the
directory, site placement, or site commentary.
As with all sites suggested to directories, final
judgment remains solely with the editors.
We will research proper placement, develop optimal
title and description consistent with website content.
Before setup and submission, your site will be reviewed
to ensure your site meets directory listing criteria.
OUR SERVICES
We will review your site to identify problems that
may result in rejection or misplaced listings. Additionally
we will research proper placement, and develop an
optimal title and description consistent with website
content. We will then manually submit your site Yahoo!,
LookSmart and OpenDirectory (dmoz.org).
Business Express Guarantees
- All Business Express submissions will be evaluated
within seven business days.
- You will receive a confirmation response within
seven business days, stating whether your submission
is accepted or declined. (If your submission is
denied, you will be given specific reasons…edits
and appeals are accepted)
| TARGETED
SEARCH ENGINE ADVERTISEMENT –
immediate
site traffic |
How does it Work?
- Google Adwords is a keyword based advertising
program. Rather than paying for a search engine
ranking on a particular keyword, you pay for a featured
listing to be placed at the top of Google search
inquiries…guaranteed positioning for the keywords
and phrases you decide.
- When a surfer enters one of the words that you
have paid for, your featured ad will be displayed
against the search result.
- Statistically Google Adword ads receive a 4 times
greater click through rate than traditional banner
ads.
How will my Google Ad Look?
The idea is that ads can be as beneficial to the
user as the search is…due to search relevance.
OUR SERVICES
- We will utilize up to 30 keywords that are relevant
to the content of your site.
- Upon approval of ad heading and description /
key phrase, we will arrange the advertisement into
the Google system.
- The price for our service also includes
the initial 10,000 targeted impressions.
| TARGETED
SEARCH ENGINE PLACEMENT
- offers immediate
site traffic |
Placement within the Overture.com and FindWhat.com
search engines is presently one of the most cost-effective
solutions to reach targeted customers. You select
the search terms that are relevant to your site, determine
what position you would like to be placed and what
you would like to pay on a per-click basis for each.
The higher you 'bid', the higher in the search results
your site appears. It's targeted cost-per-click advertising,
and you set the cost per click!
Benefits of listing on Overture
- Traffic Gain unparalleled exposure!
There are over 250 million searches every month
through an extensive partner network, which includes
America Online, Yahoo, MSN, Lycos, AltaVista,
Earthlink, CNET, Netscape and many others. Positioning
your site within the top 3 positions in Overture.com
gives you top positioning in the above listed
engines as well. The Overture.com program offers
unparalleled advantages.
- Targeting
Fine-tune your site descriptions and titles and
reach only targeted audiences. You are only charged
per click when a visitor clicks on your link.
If the surfer does not want what is represented
in your description, they will not click thru
to your site…if they like what they see…they will
click…That’s targeted!
- Cost effective
You only pay when targeted customers click thru
to your site.
- Control
We will analyze and develop an optimal list of
targeted search terms. Additionally, we will
develop site titles and descriptions for each
term, as well as, efficiently control the acquisition
cost of visitors.
- Development of targeted traffic
We will run a keyword/phrase analysis, implement
and monitor the> program to ensure optimal cost
efficiency.
- Keyword analysis and development of targeted
keyword list
- Setup of up to 50 keywords into the
www.Overture.com
pay-per-click program
At all times, you will be provided with the best
service possible from the professional who will best
fulfils the specific role.
Our knowledge, resources and associations in the
technology/internet world, enables us to launch this
project quickly, accurately and efficiently. We look
forward to your feedback, and hope to become your
online marketing partner.
Contact us at anytime to find out more about online
marketing or to request a quote.
Tel: (203) 336-2284
E-mail:
sales@GoECart.com
